The NRA has a new message: We are not a militia, and we do not support gun rights.
It’s not that we don’t think we have rights; it’s that we think we need to do better.
It says it all: “Gun rights” is the new “rights,” and we’re not in favor of “rights.”
That’s the message that NRA Executive Vice President Wayne LaPierre delivered at the 2016 NRA Annual Meeting, and it’s the one that has the support of more than a few gun-rights advocates.
But the NRA’s new message isn’t a complete transformation of the group’s mission or approach.
It is a shift in the group from a group that believes that guns are necessary for the defense of society to one that believes they are a necessary evil that can be curbed by laws like the Brady Handgun Violence Prevention Act.
The NRA’s strategy of focusing on the rights issue was clearly a strategy aimed at creating a constituency for the gun rights movement.
But the NRA has been losing support for gun rights in the past several years.
That trend continued during the 2016 presidential election, and President Donald Trump was elected.
Gun rights advocates like Mark Glaze, a former NRA board member, say that the gun-control movement has made the NRA less of an advocacy group, and more of a political movement.
That’s not true, says Glaze.
The group’s new messaging will help the group recruit and train candidates for the 2020 elections.
Glaze says that the group is trying to build a political base for the 2016 election, not just a grassroots group that can appeal to a wide range of gun-owning Americans.
The new messaging has some critics, including the organization’s own members, who see it as a step backward.
“We’ve been told that we are not the best organization to have in the room to talk about gun control,” Glaze told Guns.com.
“We’re not going to be the best advocate for gun control.”
“They [the NRA] have decided that this is a good time to do something big to create a political and social wedge to bring people to the NRA,” Glazes said.
A few days before the NRA Annual Meetings began in Indianapolis, a group called Stop the Violence launched a campaign called “Stop the NRA.”
The group wanted to “put together a message to the American people and put the NRA on the map,” according to the group.
The organization also wanted the message to be delivered at NRA events.
The goal was to raise awareness about the NRA and to “create the kind of awareness and the kind and influence that could help them get elected,” according the group website.
The Stop the NRA campaign succeeded.
The campaign focused on gun control and the need to “do more to stop gun violence,” according Stop the Noise.
The website also urged gun owners to sign petitions, and to boycott NRA events, and other social media platforms.
One of the most popular petitions on the Stop the Rifle petition site was a petition calling for an end to the Brady Bill, which makes it a crime for someone to own or carry a gun if they have been convicted of a felony.
The Brady Bill passed the Senate in the aftermath of the Sandy Hook Elementary School shooting, and was signed into law by President Barack Obama.
Despite the push to “stop gun violence” from Stop the Gun, some gun owners have not gone away.
One gun-toting NRA member, who spoke to Guns.co.uk on the condition of anonymity, told me that there are a lot of gun owners who support the gun laws, but still do not want to be associated with the NRA.
That’s why he is still part of the NRA, he said.
“I think they are trying to create an anti-gun movement that will try to turn the NRA into something more like the Democratic Party.”
While there is some disagreement over the NRA as an organization, it seems that the NRA will continue to be a major player in American politics.
For gun rights advocates, the NRA message is a step in the right direction.
But for gun owners, the message is not enough.
As guns become more popular, gun rights groups will need to create new strategies to keep them from becoming an even bigger threat to the gun market.
In order to achieve that, they need to stop thinking of themselves as the “gun lobby,” as Glaze put it.
Follow Eric on Twitter at @erickelly.
Read more from Eric at Guns.
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